Wednesday, September 09, 2009

Dumb Dad Ad

In an ATT television ad for Internet service, pitiful pop can't find a network connection and his clued in daughter who knows all about wi-fi tells him, "The line is invisible". Pop replies, "I knew that." with all the confidence of a man facing a firing squad and hoping to survive. This ad is just another example of a long list of advertisements that denigrate the intelligence of males. I think it's time that men united to tell the corporate sponsors that this type of ad is not acceptable. This best way to do this is to visit one of the sponsors stores and tell a manager that you won't be buying their product as long as they keep insulting your intelligence. However, I don't think even male-backlash would help when the ads are most likely being produced and approved for airing by corporate flunkies barely out of their teens. The youger generation has clearly taken charge and the results are not pretty.

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